Offqu Brand Identity & Guideline.

Brand Name Concept.

The name Offqu is inspired by the phrase “off the queue,” symbolizing a departure from the ordinary and a break from the status quo. This name captures the essence of a brand that challenges the conventional, embracing individuality and defiance against the mundane. Offqu is more than a fashion label; it’s a statement, a movement, and an invitation to step out of line and embrace personal style without restriction.

Logo and Icon Design.

Our creative team at Club Design By Kriya has crafted a modern, bold logo for Offqu. At the heart of the design is the letter “Q,” a powerful emblem that serves as the brand’s icon. The “Q” is reimagined to represent a unique thread lock, symbolizing both unity and individuality. This thread lock design is simple yet striking, conveying a sense of craftsmanship, precision, and innovation in its visual language. Its minimalist approach with bold strokes embodies Offqu’s core values—unapologetic, creative, and forward-thinking.