Brand Identity Design.

RHY is a clothing brand inspired by strength, resilience, and cultural identity. The name derives from Rhinos, symbolizing power and authenticity. RHY designs reflect boldness and individuality, connecting deeply with stories of heritage and expression.

Logo and Icon Design

The RHY logo is a creative integration of a rhino head into the letters “R,” “H,” and “Y,” arranged in a shape inspired by the Vanuatu flag. This design connects the brand to its roots, blending the spirit of rhinos with the cultural significance of the Vanuatu motif.

The logo’s structure embodies strength, unity, and pride, resonating with the essence of black heritage and identity. The bold and balanced design represents RHY’s core values of empowerment and authenticity while maintaining a visually striking and memorable identity.